Without the right people skills,
you won’t get what you want in life.
People at work judge you by your ability to get along
and motivate others. If you don’t know how to influence,
it’s a struggle to have the impact you want.
Which means…
- You lose career opportunities while watching others get promoted over you
- You don’t negotiate for what you want and need and end up taking whatever is offered
- You don’t know how to get a Yes from potential clients
and in the end…
You risk missing out on a fulfilling career and life!
But it doesn’t have to be like that.
Want to get people to cooperate with you instantly, without playing games?
The Advanced Business Influence (Certification Program) is an MBA-level experience specifically designed to help you master the
Words That Change Minds
When you take this program:
- you’ll know exactly what to say and do to get others to buy-in
- you’ll get more clients quickly
- you’ll recruit the right people for the position
- you’ll know how to turn a confrontation into a conversation
- you’ll be comfortable asking for and getting what you want
- you’ll get promoted to the next level
The Plan
Here’s how it works
What you’ll receive in this program
The Program has 6 Content Modules, one per month.
By the end of Module 3 you’ll know more about persuasion and influencing than 97% of the population.
Module 1 - The Essentials for Advanced Communication and Influence
Available in
days
days
after you enroll
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Framing: Introduction
(6:32)
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Framing: The 3 Attitudes to Learning
(4:55)
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Framing: Blame Frame & Outcome Frame
(11:59)
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Framing: Your Outcomes
(6:57)
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Framing: Too Hard vs.Too Soft
(5:17)
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Framing: Bus Stop & Power Principles
(5:52)
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Framing: Manipulation vs. Influence
(5:04)
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Framing: Top 10 Strategic Mistakes Women Make
(7:44)
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Male & Female Traditional Models: Introduction
(10:14)
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Male & Female Traditional Models: Your Own Habits in the Context of Work
(5:37)
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Male & Female Traditional Models: Action Steps
(4:56)
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Male & Female Traditional Models: Conversation Demo A
(16:20)
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Male & Female Traditional Models: Conversation Demo B
(11:34)
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Male & Female Traditional Models: Conversation Demo C
(10:27)
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Male & Female Traditional Models: Think and Act Strategically
(8:50)
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Male & Female Traditional Models: Defend Yourself
(5:10)
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State Management & Beliefs: What Emotional State Are You In?
(5:48)
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State Management & Beliefs: Be Ready for Anything
(5:24)
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State Management & Beliefs: Beware of What You Believe
(5:19)
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Clarity: So, What Do You Want?
(4:54)
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Clarity: Being Clear with Others
(5:34)
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Clarity: Being Clear About What You Don’t Want
(3:56)
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Clarity - Questions to Find What Others Want/Need/Don’t Want
(3:47)
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Credibility: Introduction
(5:59)
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Credibility: Instant Credibility
(4:52)
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Credibility: Long Term Credibility
(2:41)
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Credibility: Overcommitting
(6:33)
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Rapport: The Magic of Rapport
(5:46)
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Rapport: Body Language and Tone
(6:10)
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Rapport: Key Words
(6:13)
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Rapport: The Influencing Formula - Match, Match, Match, Lead
(3:53)
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Rapport - Demo Conversation
(3:38)
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Wrap Up Module 1
(5:19)
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Outtake-bloopers Part 1
(3:13)
Module 2 - LAB Profile® - Understanding and Influence Motivation Triggers™
Available in
days
days
after you enroll
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Introduction to LAB Profile®
(5:24)
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Level: Proactive & Reactive Triggers
(4:55)
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Level: How to Work with Proactive Triggers
(7:48)
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Level: How to Work with Reactive Triggers
(10:06)
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Criteria: Words are Emotional
(13:47)
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Criteria - How to Use Criteria in Different Contexts
(9:51)
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Direction: Introduction to Away from & Towards
(5:39)
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Direction: Towards, Goal-Orientation
(5:02)
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Direction: The Towards Trigger in Different Contexts
(6:34)
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Direction: The Problem-Solving Trigger
(6:12)
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Direction: The Away From Trigger in Different Contexts
(14:19)
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Direction: Two Key Principles
(3:13)
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Persuading Recap: Bus Stop, Criteria and Other Triggers
(6:06)
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Source: The Source of Motivation
(7:21)
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Source: The Internal Trigger
(5:39)
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Source: Internal Customers & Bosses
(9:09)
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Source: Internal Families
(12:14)
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Source: The Formula for Selling to Internals
(5:33)
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Source: The Top 10 Things Not to Say to an Internal
(5:15)
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Source: The External Trigger
(7:35)
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Source: Motivating and Engaging Externals
(9:13)
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Source: When People are External to You, You Have More Responsibility
(1:30)
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Source: The Macho Pattern Intro
(4:25)
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Source: The Macho Test Questions
(6:31)
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Source: The Macho Test Reframes
(14:04)
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Reason: Options & Procedures Intro
(4:39)
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Reason: The Options Pattern
(5:48)
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Reason: Options in Communication
(4:48)
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Reason: The Procedures Pattern
(6:06)
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Reason: Options & Procedures Working Together
(7:35)
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Reason: Options and Procedures – Critical Insights
(9:12)
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Decision Factors: The Internal Change Clock
(14:16)
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Decision Factors: The Sameness Trigger
(5:17)
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Decision Factors: The Sameness with Exception Trigger
(6:55)
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Decision Factors: The Difference Trigger
(5:51)
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Decision Factors: Life Choices
(11:43)
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Decision Factors: How to Apply in Marketing & Sales
(11:00)
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Motivation Triggers Recap
(10:34)
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Where and How to Use the LAB Profile® Questions
(6:11)
Module 3 - Productivity Patterns LAB Profile® - Understanding and Influence Productivity Patterns
Available in
days
days
after you enroll
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What are the LAB Profile® Working Traits
(4:25)
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Scope: General and Specific Triggers
(7:12)
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Scope: The General Trigger
(6:14)
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Scope: The Specific Trigger
(5:53)
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Scope: Solving Conflicts
(11:02)
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Attention Direction: Self and Other Intro
(5:50)
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Attention Direction: How to Use the Self and Other Triggers
(9:21)
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Stress Response: Feelings, Choice & Thinking Triggers
(10:22)
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Stress Response: The Feelings Pattern and Stress Management
(14:22)
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Stress Response: How to Use in Hiring and Teamwork
(8:22)
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Style: Independent, Proximity, Cooperative
(7:43)
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Style: Influencing language
(12:32)
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Style: How to Use in Hiring and Teamwork
(12:38)
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Organization: The Person and Thing Triggers
(5:54)
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Organization: The Person Trigger
(7:55)
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Organization: Thing Trigger
(7:54)
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Organization: Work and Home Contexts
(12:45)
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Rule Structure: Intro
(12:40)
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Rule Structure: The My/My Trigger
(4:59)
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Rule Structure: The My/. The Tough Love Trigger
(4:08)
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Rule Structure: The No/My Trigger
(5:49)
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Rule Structure: The My/Your Trigger
(9:47)
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Rule Structure: Working with My/My & My/. with Your Boss and Customers
(7:47)
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Understanding the Stuck State (Combination Triggers)
(6:00)
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Getting Out and Coaching Someone Out of the Stuck State
(10:23)
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Convincer Channel: See, Hear, Read and Do Triggers
(5:23)
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Convincer Mode: The 2nd Step in Decision-making
(12:14)
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Convincer Mode: How to use in Persuasion
(12:27)
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Convincer Mode: Irresistible Formula for Skeptical People
(9:23)
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Wrap up of Module 3 - What You Say and Do Matters
(8:30)
Module 4 - Practice Motivation Triggers™ New Applications of Motivation Triggers™ & Practice
Available in
days
days
after you enroll
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Welcome to Module 4
(4:02)
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Level: Proactive – When you want to be in Proactive mode
(11:54)
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Level: Reactive - When you want to be in Reactive mode
(6:36)
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Level: How to use Proactive and Reactive for Decision Making
(6:09)
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Criteria: Different Questions to Ask in Different Contexts
(12:37)
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Criteria: Demo Conversation - The Hierarchy of Criteria
(10:16)
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Criteria: The Truth Behind Rejection
(13:13)
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Direction: Best times to Get Into Toward Mode
(10:02)
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Direction: Overcommitting (Toward and Proactive Combination)
(7:07)
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Direction: Best times to Get Into Away From Mode
(11:32)
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Useful Techniques: 321 Away From & Toward Sandwich™
(7:20)
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Source: Best Times to Get Into Internal
(15:00)
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Source: How to Influence Those “Hard to Please” People
(8:22)
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Source: Best times to Get Into External mode
(8:34)
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Useful Techniques: The Suggestion Model™
(6:38)
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Reason: Options – Why It’s Hard to Make Decisions in Options Mode
(19:02)
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Reason: Procedures – Too Rigid Sometimes, but The Key to Following Through
(7:30)
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Useful Techniques: The 4-Mat Presentation Opener
(9:00)
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Applications: Meetings
(14:02)
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Applications: Meetings Structure
(7:39)
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My Progress: Self-Evaluation & Comparison with Others
(5:29)
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Decision Factors: Best and Worst Times for Sameness
(6:52)
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Decision Factors: Long-term Commitment (Sameness and Procedures Combination)
(10:56)
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Decision Factors: Evolving and Growing in Your LIfe(Sameness with Exception)
(6:05)
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Decision Factors: Best Time For Changing Something (Difference)
(12:20)
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Decision Factors: Compulsive Change Artist (Difference & Options combo)
(7:52)
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Applications: Motivation Traits for Your Own Career
(18:02)
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Applications: Motivation Traits for Recruiting Team Members
(17:17)
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Applications: Motivation Traits for Persuasion
(10:29)
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Applications: Motivation Traits for Sales
(9:16)
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Applications: Motivation Traits for Sales Presentations
(6:42)
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Wrap Up of Module 4
(2:30)
Module 5 - Practice Productivity Patterns - New Applications of Productivity Patterns & Practice
Available in
days
days
after you enroll
-
Welcome to Module 5
(3:41)
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Scope: General - How Does Today’s Activities Contribute to Your Overall Strategy?
(10:29)
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Scope: Specific - When the Details Need to Be Right
(10:13)
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Attention Direction: Self - Exclusive Focus on the Task at Hand
(6:12)
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Attention Direction: Other - How to Practice this Communication Skill
(7:21)
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Stress Response: Best and Worst Times to Access the Feelings Trigger
(11:21)
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Stress Response: When Others Freak Out & How to Calm Someone Down
(10:15)
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Stress Response: Zoom Out During Important Meetings (Choice & Thinking)
(7:45)
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Style: Independent - High-Concentration Work
(6:14)
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Style: Proximity - Creative Conversations
(6:04)
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Style: Cooperative - Best and Worst Times
(7:32)
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Organization: Best times for Person Mode
(8:02)
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Organization: Person + External + Away From + Feelings
(9:08)
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Organization: Thing Trigger in Business Communications
(6:28)
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My Progress: Self-Evaluation & Comparison
(4:00)
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Rule Structure: My/My Leadership
(9:27)
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Rule Structure: My/. Leadership
(5:04)
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Rule Structure: No/My Leadership
(5:50)
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Rule Structure: My/Your Leadership
(8:35)
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Convincer Channel: What To Do When You Don’t Know Their Habits
(5:40)
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Convincer Mode: What To Do When You Don’t Know Their Habits
(11:33)
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Applications: Working Traits for Your Own Career and Recruiting
(10:35)
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LAB Profile® in Conversation: Boss giving you a project to do
(5:07)
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LAB Profile® in Conversation: Team member, frustrated and overwhelmed
(7:19)
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LAB Profile® in Conversation: Client wants more work than in the contract
(8:49)
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Wrap Up of Module 5
(3:10)
Module 6 - Complex Situations - Handling Challenging Conversations and Mastering Complex Situations
Available in
days
days
after you enroll
-
Welcome to Module 6: Advanced Communication Strategies
(2:54)
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Power: Taking Your Space: Big or Small?
(8:34)
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Review: State Management & Beliefs, Credibility & Rapport
(11:51)
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Power: Greetings, Meetings, Getting Attention, Shaking Hands
(11:41)
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Review: Too Hard, Too soft, Bus Stop, Power Principles
(13:35)
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Power: Strategy - Combining Male and Female Traditional Models
(11:17)
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Review: Clarity - Being Clear with Yourself and Being Clear with Others
(7:21)
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Review: Roles women take in communication
(10:03)
-
Useful Techniques: The 4 Mat (Recap)
(4:39)
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Useful Techniques: The Feedback Sandwich & Suggestion Model™ (Recap)
(5:18)
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Useful Techniques: The Bad News Formula™
(9:05)
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Useful Techniques: How to Say No
(6:31)
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Useful Techniques: Away From Toward 321 Sandwich™ (Recap)
(5:54)
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Useful Techniques: How to Open a Closed Mind
(8:23)
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Speaking Up: How to Speak Up Even When You Don’t Feel Like It
(6:07)
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Speaking Up: Meetings
(17:20)
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Speaking Up: Selling your ideas to Clients / Boss / Team
(7:17)
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Speaking Up: Speaking Up to an Internal
(5:00)
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Speaking Up: When You Get Talked Over in Meetings
(12:12)
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Challenging Conversations: How to Prepare Yourself
(16:23)
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Challenging Conversations: How to Turn a Confrontation into a Conversation
(13:04)
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Challenging Conversations: When Someone is Blaming You
(14:14)
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Challenging Conversations: When Someone Won’t Speak to You
(16:41)
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Challenging Conversations: Demo A - When Your Boss is Blaming You
(5:42)
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Challenging Conversations: Calming Angry People Down (Deal with emotion first)
(18:16)
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Challenging Conversations: Demo B - When the Other Person is Angry
(4:58)
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Negotiating: Introduction
(8:16)
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Negotiating: On Your Own
(18:56)
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Negotiating: Handling Objections, Suggestions, and Questions
(9:42)
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Negotiating: Roles for Team Negotiation
(8:12)
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Negotiating: Shelle’s Tips for Negotiating
(24:18)
-
Assessment for your Graduation Diploma
(2:42)
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Be the Best Boss Ever: Productive & Fun
(6:27)
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Be the Best Boss Ever: 7 Questions to Identify Customer or Team Philosophy
(16:36)
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Be the Best Boss Ever: Managing and Mentoring Women (and Men)
(9:58)
-
Wrap Up of Module 6 & Program
(8:17)
Module 7 - Pluses - Here you can find the audio version of the program and other bonuses
Available in
days
days
after you enroll
-
Roles: Roles Women take in Communication
(2:08)
-
Roles: The Cheerleader
(3:57)
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Roles: The Jewish Mother
(5:04)
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Roles: The Mama Bear
(4:25)
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Roles: The Worrier
(6:24)
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Roles: The Superwoman
(5:48)
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Roles: The Guiding Light
(7:35)
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Roles: The Comedienne
(7:42)
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Roles: The Pathfinder
(3:59)
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Roles - Audio Version
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Module 1 - The Audio Version
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Module 2 - The Audio Version
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Module 3 - The Audio Version
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Module 4 - The Audio Version
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Module 5 - The Audio Version
-
Module 6 - The Audio Version
Module 8 - LAB Profile® DEMOS - Demo Episodes about how to do someone’s profile in a specific context
Available in
days
days
after you enroll
-
Demo Monica - Motivation Triggers™
(4:48)
-
Demo Monica - Guess & Test Motivation Triggers™
(6:59)
-
Demo Steve - Motivation Triggers™
(5:54)
-
Demo Steve - Guess & Test Motivation Triggers™
(9:48)
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Demo Elena - Motivation Triggers™
(2:50)
-
Demo Elena - Guess & Test Motivation Triggers™
(3:11)
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Demo Monica - Working Traits
(4:21)
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Demo Monica - Guess & Test Working Traits
(8:11)
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Demo Steve - Working Traits
(4:42)
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Demo Steve - Guess & Test Working Traits
(10:46)
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Demo Elena - Working Traits
(4:45)
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Demo Elena - Guess & Test Working Traits
(10:02)
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Demo Jan - Full LAB Profile® Demo
(8:13)
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Demo Jan - Full Guess & Test Demo
(10:11)
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Demo Lathi - Full LAB Profile® + Guess & Test
(41:47)
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Demo Alex - Full LAB Profile® + Guess & Test
(33:54)
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Demo Alla - Full LAB Profile® + Guess & Test
(31:35)
Module 9 - Certification - The assessments for The LAB Profile® Specialist Certification and for The Graduate Diploma
Available in
days
days
after you enroll
Earn your LAB Profile® Specialist Certification
You will have the opportunity to earn the International Certification as a LAB Profile® Specialist.
AND you don’t need to wait 6 months to earn this certification, you can get it in just 3 months.
Earning this Certificate alone can be a bread-winner for you.
You can consult with clients and help them find the Words That Change Minds® in their business
- for their recruitment processes
- for their marketing processes
- for management or
- for the Customer Care department